Analytics (1)
The Analytics Dashboard provides a preconfigured view of data for all advertisers & campaigns. It provides a general overview of campaign performance and enables users to drill down to specific layers & media types to pull insights for reporting and optimisation.
Analytics can be accessed by clicking on the dedicated section on the platform sidebar.
Navigate between advertisers and campaigns by clicking the drop down menus at the top of the page. You may also click into a campaign within the Campaigns box.
Analyse key metrics for all media types running in the campaign and select the checkboxes to add additional metrics. Click on a specific layer / media type to view filtered data for it.
Scroll to view channel and audience breakdowns across the campaign as well as a trend analysis of campaign performance over time.
Analytics (2)
Click on annotations on the trend graph to view optimisation notes recorded throughout a campaign.
When filtering by a specific layer & media type, ad breakdowns can be viewed and analysed.