Dimensions

Roles

Customised roles for each agency which can be used to generate reports for campaigns assigned to particular team member.

Ad Type

Type of the ad, e.g. Social, Video, Native.

Ad Version

Specific copy-image combination, message or banner size/format of the ad, e.g. gif_300x250 banner.

Advertiser

Advertiser for the campaign.

Advertiser Industry Category

The industry category of the advertiser that has been set.

Agency

Agency the campaign belongs to.

Audience Group

Name of the audience segment.

Audience Strategy

Strategy used to reach the desired audience defined in Audience Groups. e.g. Food Enthusiasts using a strategy Interested in Baking.

Audience Type

Type of audience segment, i.e. prospecting or retargeting.

Banner Size

Image dimensions for the ad, e.g. 300x250 (not available for all platforms and channels).

Campaign

Name of the campaign in Bench.

Campaign Goal

Metric or Pixel for the overarching objective measured across all media activity for the campaign.

Channel

Advertising channel the ad is run on, e.g. Social, Video.

Channel Type

Channel sub-type.

Contract

Name of the contract for each campaign. Only applicable to Bench campaigns.

Conversion Name

Name of pixel conversion as setup in the campaign goal setup.

Currency

Billing currency of advertiser & campaign.

Data Account

Credential used to pull data from the data source.

Data Source

Source of the data corresponding to an ad platform or DSP.

Date

Date for the result, e.g. 2020-11-30.

Day of Week

Day of week for the result, Mon, Tue, Fri.

Device Type

Type of device the ad was displayed on, e.g. Mobile, Tablet (not available for all platforms and channels).

Division

Groups of different data partners.

Inventory

The type of inventory being accessed from the ad platform, e.g. Audience Network.

Keyword

Keywords resulting in campaign data for Search campaigns.

Landing Page URL

Web page where people are directed to when they click the ad.

Layer

Stage of the layer framework for the campaign, e.g. Awareness.

Media Type

Type of media being run, e.g. Social Enhanced, Display Native.

Media Type Goal

Metric or Pixel objective set for each Media Type activated within a Layer.

Message

Message associated with the ad, e.g. Sport Lovers, Youngsters.

Month

Month for the result, e.g. 11.

Organisation

Group within Bench Connect.

Partner

Entity that is managing the campaign.

Partner Code

Display the unique partner code for the allocation. This is mainly used in the naming convention for trafficking campaigns.