Metrics
Metrics | Description |
|---|---|
% Completion Rate | % of ad views that reach 25%, 50% or 75% completion. |
% Views | Number of ad plays that reached 25%, 50% or 75% (mainly for audio and video ads). |
Absolute Top Impression Rate | % of Search ad impressions that are shown as the very first ad above the organic search results. |
Ad Server Conversions | Total ad server conversions for the pixel, this includes PC and PV conversions. Use this metric with the Conversions breakdown. |
Ad Server Conversions PC 1 | 7 | 30 | Total ad server PC pixel conversions for attribution windows 1, 7 and 30. Use this metric with the Conversions breakdown. |
Ad Server Conversions PV 1 | 7 | 30 | Total ad server PV pixel conversions for attribution windows 1, 7 and 30. Use this metric with the Conversions breakdown. |
Budget | Planned budget for the allocation for the specific time period. |
CPC | Cost per click on the ad. |
CPM | Cost per thousand impressions of the ad. |
CTR | Click through rate for the ad, calculated as |
Campaign Goal Achievement | % of actual Campaign Goal CPA against Media Type Goal target. |
Campaign Goal CPA | Actual cost of result for the Campaign Goal. |
Campaign Goal Conversions | Total conversions for the Campaign Goal, this includes PC and PV conversions. |
Campaign Goal Conversions PC | Total PC conversions for the Campaign Goal. The PC attribution window is taken from the Goal > Pixel setup. |
Campaign Goal Conversions PV | Total PV conversions for the Campaign Goal. The PV attribution window is taken from the Goal > Pixel setup. |
Campaign Goal Target | CPA target set for the Campaign Goal. |
Clicks | Number of times users clicked on the ad. |
Clicks to Website | Specific to the Social channel, these are user clicks that take them to a website. (Other clicks e.g. Like, Share, Comment etc. are not counted in this) |
Completed Views | Number of ad plays that completed 100% view (mainly for audio and video ads). |
Completion Rate | % of ad views that reach 100% completion. |
Conversions | Total conversions for the pixel, this includes PC and PV conversions. Use this metric with the Conversions breakdown. |
Conversions PC 1 | 7 | 30 | Total PC pixel conversions for attribution windows 1, 7 and 30. Use this metric with the Conversions breakdown. |
Conversions PV 1 | 7 | 30 | Total PV pixel conversions for attribution windows 1, 7 and 30. Use this metric with the Conversions breakdown. |
Cost | Cost to advertiser (Client Cost) for running the ad. This is calculated using the System Factor and Media Cost. |
Credit | Value of credits added to the campaign under contracts for the specific period. |
Daily Cap | Daily amount needed to spend in DSP / buying platform to extract remaining Budget planned in flight. |
Extraction | % of budget expected to be spent by end of flight based on avg. daily spend. |
Impressions | Number of times the ad was rendered on user's screen. |
Management Fee | % fee for managing the campaign set in the campaign contract. |
Media Type Goal CPA | Actual cost of result for the Media Type Goal. |
Media Type Goal CPM Target | CPM target set for the Media Type Goal. |
Media Type Goal Conversions | Total conversions for the Media Type Goal, this includes PC and PV conversions. |
Media Type Goal Conversions PC | Total PC conversions for the Media Type Goal. The PC attribution window is taken from the Goal > Pixel setup. |
Media Type Goal Conversions PV | Total PV conversions for the Media Type Goal. The PV attribution window is taken from the Goal > Pixel setup. |
Media Type Goal Goal Achievement | % of actual Media Type Goal CPA against Media Type Goal target. |
Media Type Goal Target | CPA target set for the Media Type Goal. |
Post Comments | Number of comments added to the social ad. |
Post Engagement | Total amount of engagement metrics associated with the social ad. |
Post Reactions | Number of reactions e.g. like, heart, thumbs up etc. to the social ad. |
Post Saves | Number of times the social ad was saved by users. |