Segmenting your Audiences

Bench Connect provides a centralised location to easily manage your audience segments for your campaign. Audiences in Bench Connect are used primarily to group your segments for cross-platform reporting and optimisation.

To get started, first navigate to the ‘Audience’ tab within your campaign.

Click on ‘Create’, you will see two options.

• Create New Audience - This option is for creating one audience at a time.
  
  

• Bulk Upload - A way to create audiences in bulk by uploading audience information in a file.
  
  

How to create one audience at a time

• Click ‘Create > Create New Audience'.
  
  

• In the form, fill in the following required fields

  a. Audience Name - Enter an audience name that clearly identifies the audience segment. This name will be viewable in all reports and dashboards and cannot be changed at a later date.

  b. Audience Type - Whether the segment is of new audiences (prospecting) or returning audiences (retargeting).

  c. Layers - Which layers this audience segment will be activated.

  d. Gender - Gender of the target audience.
  
  

• Click ‘Create’ to create your audience.
  

Your audience is now created and accessible from the audience tab with your campaign.

How to create audiences in bulk

1. Click ‘Create > Bulk Upload'.
   
   

2. In the popup, click on ‘Download Template’.