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Using Trafficking Docs

Using Trafficking Docs

  1. To start trafficking your campaign, open the allocation you wish to traffic from the ‘Allocations’ tab of your campaign.

  2. In the allocation screen, click on the ‘Download Trafficking Doc’ icon. This will download the trafficking document for this allocation.

  3. Open the trafficking document. This document contains the naming, budget and pixels you need to use when trafficking this allocation to the Ad Platform or DSP. For more information on the naming conventions, please see Campaign Naming Convention.

  4. Use the information from the trafficking document to setup the campaign. The file is grouped into the following sections:

    a. Campaign - The name to use for the campaign in the DSP / Ad Platform to link it back to the allocation, e.g. c[SSSW]-[EcoLa]-[AW]-[O13fS]c-

    b. Audience - The names to use for the audiences added to the allocation

    c. Message - The names to use for the ads linked to the allocation

    d. Conversions - Pixels names to use within the Ad Platform / DSP

    e. Budget - Media budget to set in the Ad Platform / DSP

  5. Once setup is complete and the campaign is live in Ad Platform / DSP, results will automatically be linked to the campaign in Bench Connect.

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